As a popular comedian, radio host and red-blooded male, Harvey doesn't have the bona fides typical to most women's relationship self-help, but he still manages a thorough, witty guide to the modern man. Harvey undertakes the tast because "Women are clueless about men," because "Men get away with a whole lot of stuff" and because he has "some valuable information to change all of that."

Harvey makes a game effort, taking a bold but familiar men-are-dogs approach: if you're "cutting back" on sex, "he will have another woman lined up and waiting to give him what he needs and wants--the cookie." Several chapters later, however, he introduces the "ninety-day rule," asserting that, actually, he won't always have another woman lined up--and the only way to makes sure is a three-month vetting period. Harvey also tackles mama's boys, "independent--and lonely--women," and the matter of children in the dating world ("If he's meeting the kids after you decide he's the one, it's too late").